It’s time we cut the bull and embrace blended meat—the common-sense middle path. Blended meat keeps the flavor of 100% meat while lowering salt, cholesterol, and saturated fat, adding fiber, and drastically reducing the carbon footprint.

In Cut the Bull… At Least By Half, Shalom Daniel, founder of JOYN Foods and creator of 50CUT, makes a clear case for a smarter, healthier, more sustainable future of meat. With wit and research, he explores the pitfalls of plant-based and lab-grown alternatives, the traditions that keep meat at our tables, and why blended meat is the easiest choice for both people and planet.

From industry innovation to cultural change, the blended approach proves that progress doesn’t mean extremes—it means making what we love better. Whether you are a carnivore, a vegetarian, or somewhere in between, this book shows how one simple shift can reshape food, health, and our future.